DATA SOLUTIONS
Marketing Data Pool (MDP)
Big Hammer’s Marketing Data Pool stores and manages a supplier’s rich marketing data in one location. Suppliers may grant retailers in their network permission to receive this data for the relevant products they sell. With Big Hammer, synchronized marketing data is reliably and selectively delivered to subscribing retailers through a secure, permission-based system that can be managed simultaneously with Big Hammer’s Certified GS1 GDSN™ Source and Private Data Pools for comprehensive data coverage.
Marketing data or “content for commerce” is product content enriched with images and marketing copy, warranty information, buyers guides – anything that directly educates, markets, and sells your products to consumers and leads them to make a buying decision. The marketing data goes above and beyond GDSN data, as this type of data is not supported by GDSN.
Benefits of the MDP:
- Marketing data management and synchronization
- Digital image and asset storage and management
- Increased selling opportunities through extended retail channels, including Web, kiosks, special order sales terminals, print catalogs, retail publications and in-store signage
GS1 GDSN Data Pools
Big Hammer Data provides proven time and cost-saving methods for supplier and data collection. By offering a single point of entry for both supply chain data and product attribute data, Big Hammer eliminates the need for lengthy engagements and costly third-party solution providers. Additionally, Big Hammer is closely involved with the leading data standards organizations. These organizations include GS1 Global Data Synchronization Network (GDSN) Voluntary Inter-industry Commerce Standards (VICS), American Hardware Manufacturers Association (AHMA) and the Association for Retail Technology Standards (ARTS).Benefits of Big Hammer's GDSN Data Pool
- Complete GDSN data management and synchronization
- Data mapping to multiple classification systems
- Workflow implementation and management
- Data accuracy and validation against standards and business rules
- Unique item (product, case, pallet), party and location guarantee through the GS1 Global Registry
